The marketing agency that suits you should be able to show you the results of campaigns it has already carried out for other clients, and if possible on industries and projects similar to yours. This transparency is crucial because it guarantees a certain level of maturity as well as the importance it attaches to the results.
On the contrary, be wary of overly beautiful promises that are not supported by concrete facts.
Also, take the time to read the customer feedback shared on the agency in question.
The agency has a clear website
The agency that will assist you with your digital marketing issues must be able to apply the advice it recommends to itself.
a quality service. This advice applies to your website, but also to your various marketing and digital communication channels: newsletter, social media, etc.
The agency is transparent with you
A good marketing agency listens to you and does everything possible to contribute to the success of your project. With this in mind, she is able to challenge you if she believes that you are going in the wrong direction, or to refer you to colleagues or partners if she knows that she will not be able to complete a project.
The marketing agency is recognized for its expertise
A marketing agency worthy of its name has different expertise, which allows it to offer you the best support whatever the levers to favor in your situation.
However, some agencies may specialize in certain marketing channels or techniques. In this case, there are sometimes certifications which can confirm their maturity. Examples:
An agency specialized and recognized in inbound marketing is generally a partner of the HubSpot tool, a must-have in this area, particularly in BtoB.
A Google Adwords expert agency will have obtained various Google certifications, or even a Google Partner badge.
The agency has clear collaboration processes
A good marketing agency will explain to you from the outset how you are going to work, with whom and above all why they are proposing to work in this way.
You have a good feeling with the agency
This is the most subjective element, but also the most important. Working with a marketing agency is often synonymous with committing to a long-term relationship of trust with your contacts. If from your first exchanges, you feel that things are not going well, save time and cross it off the list.
In addition to these 6 elements, we have listed 7 questions to ask directly to your contacts within marketing agencies, before hiring you.
Depending on whether your objective is to optimize your conversion process, generate qualified leads or simply gain notoriety, a digital marketing agency must be able to support you. Don’t hesitate to ask for examples of successful collaborations with clients with issues similar to yours.
Real estate, e-commerce, agri-food, banking & insurance, Saas, etc.: each industry has its own specificities, customer journeys and targets. With equal skills, we advise you to choose an agency that has experience in your sector.
What is your methodology?
Often, an agency’s processes say a lot about its professionalism and therefore, the results you will obtain. Don’t hesitate to ask specific questions to better understand how she works with her clients: