Whatever your project, a Content Strategist expert in your sector takes charge of your project and identifies the most competent talent(s) on the market to carry it out successfully.
What are the advantages of YouLoveWords?
A dedicated Content Strategist
From the start of our collaboration, a Content Strategist is assigned to you, depending on your sector and your objective. It is your SPOC (Single Point of Contact), throughout the duration of the project, which allows considerable time savings in exchanges and centralization of information at each stage.
Proven brand & content expertise
Since the creation of You Love Words, our objective has been to help our clients design and produce all your digital content to achieve your strategic objectives (awareness, lead generation, conversion) and develop their turnover. This, thanks to coherent discourse and the creation of beautiful stories.
Our expertise in Content Marketing and Brand Content is also recognized by our clients, who talk about it here .
A clear and transparent methodology and processes
Unlike many agencies, we bill our clients per project and not per time spent. Favoring clarity and transparency, this operating method allows you to move forward with clear visibility of your budget and to forget unpleasant surprises.
Regarding our methodology, we operate on the Content Factory model, a method aimed at producing quality content in quantity, while rationalizing costs.
A dedicated project management platform
We centralize all exchanges and reports on a single platform , developed internally for our clients, to monitor the progress of your projects from A to Z.
This platform allows you to access the profiles of the talents assigned to the project, to discuss with your Content Strategist or to consult the documents provided.
As a client, you gain peace of mind: you entrust us with the management of your digital communication strategy, we take care of the rest!
Defining your brand & content strategy
If you have not yet clarified your marketing strategy, we support you from this stage to help you build the strategy adapted to your priority objective:
- Develop notoriety and consolidate your brand image among your different targets
- Generate more qualified leads, or better quality leads
- Improve your customer satisfaction
For example, to stand out from its competitors, ESCP Business School entrusted us with the implementation of a global content strategy in Europe and the production of content in various formats (blog articles optimized for search engines). research and podcasts ).
Production of original content
Thanks to the expertise of our community of +5000 freelancers, we are able to deliver different content formats to you:
Written content: press articles, in-depth articles for your blog, white papers, pillar pages , newsletters , emailing campaigns, posts on social networks, etc.
Visual or audio-visual content: photos, videos, infographics, stop-motion, webinar, creative content, cinemagraph, etc.
Audio content: read articles, podcasts , customer interviews, etc.
Discover for example the Content Factory set up for MACIF : +300 pieces of content produced to obtain top Google positions on more than 13 priority keywords and obtain +89% off-brand SEO traffic in just 1 year.
Optimizing your performance
It is good to take regular breaks to analyze what exists and better move forward and manage your next actions together.
To do this, we offer the production of marketing reports aimed at identifying the levers and tools to activate to increase the performance of your actions and therefore the visibility of your brand:
- SEO optimization of your website to boost your visibility on Google
- Audit and implementation of a social media strategy
- Audit and implementation of your emailing and newsletter strategy
- Management of your digital advertising campaigns thanks to our partners (Plezi, Semji, Ad’s up, etc.)
- Connecting with bloggers and influencers who are experts on your themes
Tailor-made editorial and web marketing support
Finally, we adapt to your specific needs to support you with your editorial issues (content rewriting, SEO optimization, etc.) and web marketing (WordPress site development, optimization of your analytics, etc.).
By analyzing the most recurring requests from our customers, we have also built turnkey Content Packs. Discover our first offers dedicated to Content Marketing.
A marketing agency or YouLoveWords? Which projects for which solution?
The marketing agency: the ideal choice for short-term projects
Using a marketing agency is interesting if
You do not yet have a clear positioning and/or need support on all aspects of your marketing (strategy, production, distribution, promotion)
You have a specific need in mind, including the creation or management of paid advertising campaigns
- However, choosing a marketing agency also means:
- Pay for time spent (package model)
- Be dependent on available skills and internal team turnover
- Conversely, YouLoveWords is the ideal alternative if:
You benefit from internal tools or have internalized the promotion of your web content
You need to work in an agile manner, with the best talent on the market
You need support on editorial, brand content or content marketing aspects
Also, our Content Strategists are not just there to carry out your projects. They support your teams to increase their skills and become autonomous in the medium term.